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US-based cross-screen data management platform (DMP) provider Lotame has expanded its audience targeting capabilities to include broadcast television. More
Data management platform (DMP) provider Lotame has launched Data Stream, which provides real-time access to 'billions' of consumer profiles from the firm's global data exchange; and the option to combine the profiles with users' own first-party data. More
Cross-device data management platform Lotame has launched a private data marketplace for the buying, selling and sharing of audience data in 'a seamless, secure, and fully-transparent manner'. More
Cross-screen data management platform (DMP) provider Lotame has launched a tool called Smart TV Audiences, allowing users to identify audience attributes based on actual TV viewing behavior, and then target those viewers on their digital devices. More
US-based cross-screen data management platform (DMP) provider Lotame has hired Tremor Video's former Head of Market Strategy Doron Wesly as SVP of Marketing and CMO, heading up global marketing, communications, research and insights. More
Cross-screen data management platform provider Lotame has appointed Alex Sibois as Managing Director Asia Pacific, based in Singapore and with a seat on the executive leadership team. More
US-based web analytics and behavioral targeting firm Lotame has appointed former Videology COO Mike Woosley as Chief Operating Officer, based at its office in Columbia, Maryland. More
US-based web analytics and behavioral targeting firm Lotame has hired Gaurav Seth for the newly created role of Country Manager for India. More
Digital measurement firm comScore has partnered with web analytics and behavioral targeting firm Lotame, to provide clients with a better understanding of customers' behaviour across platforms and channels, and allow the creation of more targeted and relevant digital ads. More
US-based web analytics and behavioral targeting firm Lotame has opened an office in Sydney, and appointed Ian Curd as Commercial Director of Australia and New Zealand. More
Data management specialist Lotame has announced the acquisition of mobile audience management platform AdMobius, for an undisclosed amount. More
US-based web analytics and behavioral targeting firm Lotame has raised $15m in Series D funding, which it will use to speed up the development of its real-time, cross-device data management platform (DMP). It has also appointed Zach Boisi as Vice President of Client Operations. More
US-based web analytics and behavioral targeting firm Lotame has introduced a new set of solutions to help businesses manage audience data gathered from mobile devices. More
US-based web analytics and behavioral targeting firm Lotame has opened an office in Singapore and appointed Mathew Ward as MD of the Asia Pacific region. More
In the US, social media tracking and targeting firm Lotame and semantic ad technology specialist Peer39 have partnered to offer publishers a combination of page-level and behavioral audience data. More
US-based social media tracking and targeting firm Lotame and predictive segmentation specialist Alliant have joined forces to offer advertisers household targeting using purchase histories and direct marketing performance metrics. More
US-based social media tracking and targeting firm Lotame has established the 'Lotame Media Group', in a bid to deliver and analyze online media campaigns with 'greater impact, insight, and efficacy'. More
US-based social media tracking and targeting firm Lotame has closed an $11m Series C funding deal, which it says will help it address demand for its Crowd Control audience data. The firm has also appointed three staff in its new Platform Sales and Services division. More
US-based social media tracking and targeting firm Lotame has opened an office in the UK, and where it has appointed former AOL executive Chris Stark as Managing Director. More
US-based marketing tech firm Lotame has extended its partnership with semantic web service OpenAmplify to improve advertisers' ability to target web audiences according to the sentiments expressed by content creators. More
New York-based social media tracking and targeting firm Lotame has opened a new research and development office in Cambridge, MA, headed by John Thomas in the newly created position of Director of R&D. More
In the US, social media tracking and targeting firm Lotame has announced a partnership with Dimestore Media, allowing the former to collect an unlimited amount of the latter's survey data, access it real time and add it into its own reporting at any stage throughout a campaign. More
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