Verto Promotes Three and Expands in US

Cross-media measurement specialist Verto Analytics has relocated its Seattle office; and has promoted Vinayak Nair to the US Market team leadership role. Meanwhile in Finland, Antti Riikonen has been named VP of Product and Methods and Tero Lindberg is now responsible for the Platform team.

The core of Verto's methodology is a single-source, opt-in panel which delivers cross-device online and off-line behavioral data. In addition, the firm's measurement offering includes syndicated service Cross-Media Watch; mobile / multi-screen consumer behavior measure App Watch; and SmartPoll, which combines and compares survey data with cross-device consumer behavioral data collected through passive metering. Last year, the firm raised $13.4m in growth financing, and its new, bigger Seattle office is in additions to locations in New York City, San Francisco and Helsinki.

Nair joined as VP of Custom Research earlier this year after eight years at Comscore, the last seventeen months spent as Director of Analytics. In his new role, he leads and designs all US-based client projects and deliverables, while managing the Analytical Support teams in Cincinnati, Seattle and Houston. Riikonen, who has worked at Verto since 2014 in a number of product-related roles, will now be responsible for managing and driving research methods and methodology. Finally, Lindberg, who joined the firm in 2017, is now responsible for activities related to core engineering, infrastructure, and R&D, while leading teams working on data collection technologies, data processing and cloud computing.

All three report to Pat Brennan, company President, who comments: 'Vinayak, Antti and Tero have worked on multiple, strategically important activities over the past year, as Verto has moved to its new platform, and focused on serving customers better than ever. These nominations today speak to the great reputation each of these team members has built within the company as they've led our teams in the US and Finland. As they step into higher levels of leadership, we look forward to the innovative and inspiring ways they'll continue to drive Verto's business forward'.

Web site: www.vertoanalytics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.