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Marcoms network Publicis Groupe has launched a service called PX, combining its global audience data, media capabilities, marketing transformation expertise and studio network with Adobe products, to deliver omnichannel content production and personalisation at scale. More
WPP and graphics technology provider NVIDIA are developing an engine through which the former's artists and designers can create large volumes of more tailored and immersive 3D ad content, such as images or videos; and experiences such as 3D product configurators. More
In the US, marketing software giant Adobe has launched a solution which it claims 'reimagines the products analytics category' by bringing together cross-channel customer journey insights across both marketing and product. More
Digital media and analytics consultancy Adswerve has acquired Metric Partners Consulting, which offers Adobe platform implementation, integration and managed services, and says the buy will enhance its analytics, data activation and personalization services. More
US intelligence gathering specialist Fuel Cycle has launched a set of applications for evaluating digital experiences and products, pre-and post-launch. More
In the US, marketing software giant Adobe has launched a service called Primetime Account IQ, to enable video streaming services to identify and understand illegal account sharing activity ('credential sharing'), measure the impact of applying actions, and monetize subscriber behavior. More
Marketing software developer Adobe has launched artificial intelligence-based capabilities for customer personalization, prediction and insights. More
San Francisco-based enterprise data connectivity and analytics platform LiveRamp has partnered with marketing software giant Adobe, to enable omnichannel, cookieless people-based targeting and measurement. More
In London, data-driven marketing agency Merkle has promoted Stephen Derbyshire for a newly created role, Adobe Experience Platform Practice Lead for EMEA, also heading up parent company dentsu's CXM Service Line. More
In Australia, media business the Seven Network has appointed former Nine Network / Axciom exec Dean La Rosa as Head of Commercial Data. The firm has also partnered with Adobe for its 7REDiQ audience intelligence platform. More
Digital products and services provider Grazitti Interactive, which helps companies manage their CRM, marketing automation, online communities and analytics capabilities, has opened new offices in Sunnyvale, CA; Seattle, WA; and Edmonton, Canada. More
Deloitte Digital has launched a program in partnership with Adobe, bringing together customer and audience data in real-time, to help clients gain a single customer view and personalize their offers and experiences. More
Marketing and image software giant Adobe has hired long-time IBM exec Nanda Kambhatla to lead its Research team in India, based in Bengaluru. More
Comscore is extending its audience targeting solution to include connected TV (CTV), by licensing its data through Adobe Audience Manager, Google Display and Video 360, and Oracle Data Cloud. More
Sir Martin Sorrell's recently launched marcoms group S4Capital has acquired Melbourne, Australia-based Adobe-led digital transformation and customer experience company BizTech. Terms were not disclosed. More
Software giant Adobe has launched what it describes as the industry's first real-time platform for customer experience management (CXM). The tool uses customer profiles to deliver personalized experiences. More
Software giant Adobe has appointed former Experian ex Suzanne Steel as Managing Director for Australia and New Zealand. She will join in late November. More
Enterprise data and analytics company Acxiom and software giant Adobe have launched a solution called Connected Spaces, helping clients in retail, travel and leisure sectors to deliver real-time communications. More
Marketing software giant Adobe has launched a solution for the automated, data-driven planning and buying of TV advertising, enabling brands to use their first-party audience data to better target linear ads. More
In Australia, Dentsu Aegis Network has acquired data-driven customer experience and personalisation agency Accordant. Terms of the deal have not been disclosed. More
Microsoft is to offer audience customisation to users of its Bing Ads service, allowing marketers to integrate their own firms' first-party data through a DMP. More
Software giant Adobe has launched a new platform, TV Media Management (TVMM), which allows advertisers to use viewer preferences and attributes to drive audience-based targeting. More
Marketing software giant Adobe has launched a suite of services called Sensei, which use machine learning and artificial intelligence (AI) for large-scale image matching, text and sentiment analysis, audience targeting and segmentation. More
In the US, marketing software giant Adobe has acquired online video ad targeting specialist TubeMogul for approximately $540m. The transaction is expected to close during the first quarter of Adobe's 2017 fiscal year. More
Marketing software giant Adobe has added PlaceIQ's tools into its Audience Manager platform, to provide clients with access to location-based consumer audience data, measurement and analytics. More
Marketing data giant Adobe is to acquire San Francisco and New York-based social media marketing firm Livefyre, which manages comments sections on blogs and news sites, and helps marketers curate content and discussions on the web. Terms of the deal have not been disclosed. More
Adobe has launched a membership network for brands to share ideas about understanding their consumers, and delivering personalized experiences across devices at scale. More
comScore has partnered with marketing software giant Adobe to provide new insights into cross-device media consumption. More
Focusing in on its role as an all-round audience measurement firm, comScore is selling its BI service Digital Analytix to Adobe; entering a strategic partnership with streaming service Spotify; and launching a household media measure called the 'Total Home Panel'. More
WPP has extended its strategic partnership with marketing software giant Adobe, to provide solutions to clients through six specialist WPP agencies called 'the WPP-Adobe Alliance'. Separately, WPP boss Sir Martin Sorrell has spoken about the 'very low standards' of some online audience measures, including Facebook's. More
Mobile app performance measurement specialist appFigures is now providing app store analytics data alongside other mobile marketing data within the Adobe Analytics platform. More
Marketing data giants Adobe and Salesforce have joined investors in social media marketing firm Livefyre, as part of a $47m injection of funding. Livefyre says it will use the money to continue developing its technology and for expansion, including internationally. More
Software giant Adobe has launched a new product called Intelligence Location Marketing, allowing companies to engage their customers with relevant content and messages based on their proximity to iBeacons. More
Adobe and Nielsen have teamed up to develop what they say is the industry's first cross-platform system for measuring TV, video and other digital content across both the web and apps. More
Adobe has upgraded its Media Optimizer platform to include new predictive modeling algorithms helping clients optimize campaigns in real-time across search, social media and display. More
Adobe has added a mobile module to its analytics suite the Adobe Marketing Cloud, offering clients better understanding of how users engage with mobile apps. More
Adobe's Digital Publishing Suite (DPS) has become the first software of its kind to be certified by the AAM (Alliance for Audited Media), which indicates that it 'accurately measures key reader engagement metrics'. More
Software giant Adobe has added a predictive publishing feature to its Adobe Social tool, which offers monitoring of social media, ad buying and ROI analytics. More
More than two dozen companies including IBM and big data customer experience management specialist Qubit are working to create a W3C-approved standard to simplify the management of data online. More
Software giant Adobe is to acquire Paris-based behavioural targeting specialist Neolane for approximately $600m in cash, in a deal that is expected to close next month. More
Pinterest analytics start-up Pinfluencer has integrated three commercial web analytics products into its platform, in order to help marketers discover which 'pins' drive revenue and clicks. More
US consultancy Web Analytics Demystified has appointed former Adobe exec Kevin Willeitner as a Partner, to lead the company's analytics systems integration, technical, and dashboard consulting. More
NBC Olympics, the unit responsible for producing and promoting NBCUniversal's coverage of London 2012, is launching two apps to provide live streaming of the games, using Adobe technologies to enable brands to measure user traffic and deliver targeted advertising to followers. More
WPP's global media network Mindshare has launched a data-driven marketing intelligence platform called CORE, which combines its own media data and consumer insight capabilities with sources including Visible Measures, Nielsen, Acxiom and Adobe. More
Adobe has announced a raft of new software and solutions within its Digital Marketing Suite, aimed at simplifying the process of analysing and optimising clients' use of online media. More
In the US, software giant Adobe has announced enhancements to its analytics and segmentation tool 'Adobe Discover', which is part of its Digital Marketing Suite. The new features include cross-visit analytics. More
In the US, software giant Adobe Systems Inc. has completed its acquisition of multi-channel advertising optimizer Efficient Frontier and says it will focus on driving integration of its cross-channel ad buying and optimization offerings. More
In the US, digital publishing giant Adobe is to acquire ad buying platform Efficient Frontier, which offers customers tools and services to help them build, manage, monitor and measure their brand presence across social media. Terms of the deal were not disclosed. More
In the US, online gamification specialist Bunchball has partnered with software giant Adobe to integrate gamification and related analytics into the latter's Digital Marketing Suite. More
US software giant Adobe - which owns web analytics firm Omniture and online audience behavior specialist Demdex - has announced plans to restructure its Digital Media and Digital Marketing teams, cutting around 750 staff in North America and Europe. More
In the US, the Audit Bureau of Circulations (ABC) is evaluating software giant Adobe's digital audience measurement tool AudienceResearch, which it says can help its newspaper and magazine publishers to report web site, mobile app and digital publication data. More
In the US, software provider Adobe has introduced the Adobe AudienceResearch solution, a tool giving publishers and digital marketers metrics on the size and engagement of audiences for web sites, mobile apps and digital magazines. More
Software giant Adobe has reported 'record revenue' of $115.9m for its Omniture web analytics division for the second quarter of fiscal year 2011, ended June 3, compared with $91.9m for the prior year period. More
Omniture-owner Adobe has launched SocialAnalytics, a new product within its Online Marketing Suite which it says will enable marketers to monitor, measure and monetize social media via a single application. Separately, the firm's SiteCatalyst analytics solution has won MRC accreditation for four of its key metrics. More
Software giant Adobe has acquired online audience behavior specialist Demdex, with the aim of boosting its ability to help advertisers and publishers deliver relevant digital experiences to their customers. Terms of the deal were not disclosed. More
Software giant Adobe is planning to open a new data centre outside London, to serve clients of its Omniture Business Unit in Europe, the Middle East and Africa. More
A lawsuit filed in a California court accuses content sharing specialist Clearspring and clients including a Walt Disney subsidiary and Warner Brothers of using Flash cookies to track the actions of children. Clearspring says the suit is 'factually inaccurate' and it does not collect personal information. More
Software giant Adobe Systems has re-branded all Omniture's products following its acquisition of the web analytics firm last year. More
Online analytics firm Omniture has launched its social media display advertising solution, SearchCenter Plus, which allows marketers to measure, manage and optimize targeted display advertising buys on Facebook. It also released EMEA results from a survey of marketers' new media usage and ROI capability. More
MR technology and operations company Annik has launched SurveyFlashTools, a set of products allowing clients to quickly and easily add Flash components into their surveys. More
Software giant Adobe has reported results for the three months ending March 5th, including 'record' quarterly revenue of $87.7m for its recently acquired online analytics business Omniture. More
In the US, regulators have given graphic design software giant Adobe the go ahead to proceed with its acquisition of web analytics firm Omniture for around $1.8 billion, or $21.50 per share. The offer deadline for shareholders is October 22. More
Graphic design and display software giant Adobe Systems Incorporated is to acquire web analytics and online business optimization firm Omniture, Inc. for around $1.8 billion. More
Internet ratings firm Quantcast has stopped using a system which resurrects traditional browser cookies after users have deleted them. More
In the UK, Speed-Trap - which monitors and evaluates web site usage - has introduced online analytics software that captures and analyses visitor interaction with non-browser-based applications that run on desktops or on mobile devices. More
Online research and panels specialist Research Now has added four new tools to its Rich Media toolkit, which provides clients with Flash survey enhancements. More
US web analytics firm Omniture has made 9% of its 1,200 strong workforce redundant, following its acquisition by Photoshop creator Adobe. More
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