Bunchball Adds Gamification to Adobe Suite

In the US, online gamification specialist Bunchball has partnered with software giant Adobe to integrate gamification and related analytics into the latter's Digital Marketing Suite.

Bunchball's Nitro Gamification Platform adds game mechanics into a web site, to drive user behavior and increase engagement with that site. The system sets challenges, logs achievements and provides incentives to users for completing specific actions. Its analytics platform then tracks this behavior and retrieves generated data.

The firm claims that clients using Nitro have seen substantial improvements in site metrics, including time on site, number of return visits, and page views.

Through Nitro's integration with Adobe's software, the firms say that marketers will be able to understand which features create the greatest sense of engagement, which challenges are most popular and which rewards are most meaningful.

Rajat Paharia (pictured), founder and CPO of Bunchball, comments: 'The integration with leading analytics from Adobe adds a new way for companies to really test and maximize how they drive desired user behavior. We look forward to working closely with Adobe on broader offerings over the coming months.'

Web sites: www.bunchball.com and www.adobe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.