Adobe Launches Cross-Device Targeting Co-op

Adobe has launched a membership network for brands to share ideas about understanding their consumers, and delivering personalized experiences across devices at scale.

Members of the new 'Adobe Marketing Cloud Device Co-op' will give Adobe access to their client data in the form of anonymized login IDs and HTTP headers, from which the firm will create groups of devices used by an unknown person or household. Adobe will then run the data through its digital marketing solutions, to enable Co-op members to measure, segment, target and advertise directly to individuals across all of their devices.

Brad Rencher (pictured), EVP and General Manager of Digital Marketing, comments: 'The Co-op will enable brands to intelligently engage with their customers across all the different devices they are using. By harnessing the power of the Co-op network, members can benefit from a truly open ecosystem and a massive pool of devices enabling them to turn yesterday's device-based marketing into people-based marketing'.

Web site: www.adobe.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.