MRWho - People and Skills in Market Research - ISSUE 22 - November 2004

24th November 2004


Sal/Ad Days - our review of Sals (salaries) and Ads (vacancy advertisement numbers) for 2004 to date. (Available in HTML now)
  » Business Development - can anyone in research do it? And if so, will they clean up?  
  » Love and Hate - Depth Interviews  
  » Information on training courses in Dec 04 / Jan 05  
  » News of senior level and international appointments and vacancies  


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MRWho is a supplement to DRNO, subtitled 'People and Skills in Market Research', and looking at recruitment, training, salaries and benefits, loyalty, teambuilding and all other aspects of human resources for the MR profession. We've been struggling to publish it on anything like a regular basis this year and it's ended up quarterly instead of almost-monthly as it was in 2002 and 2003 - but we have plans to do a fuller complement next year.


NOVEMBER '04 Edition - Sal/Ad Days

In terms of vacancy advertising the year 2004 has been spectacular - the number of ads posted on the site has almost doubled, reflecting a boom in the industry slightly more than it does our continuing growth. In terms of salaries, it's been less spectacular but there has been a renewed upturn after some wobbly years, and at last there seems in the latter stages to be some sign of an improvement for long-suffering SREs, the 'engine-room' of many agencies and in our opinion often underpaid (they are the one job not to see any significant rise between summer 2001 and early summer 2004). Our review of the first six months of the year also includes comments about the third quarter, seeing as it's so late - and has a table of historical info as well as comments from leading specialist recruiters.

Our skills article for November looks at business development and asks whether there's just something about the people who become researchers that makes them bad at it, or whether there's actually something about research that makes you worse at it the longer you've been in the profession.

Love n Hate talks to depth interviewers - we celebrate one who's been discovering hidden depths and laugh at one in the depths of despair, proving that there are no depths to which we won't sink.

There's also the usual assortment of senior level personnel news and vacancies plus two pages of international jobs.

MRWho has about 900 subscribers including a majority of the bosses of major UK agencies and around 320 blue chip clientside researchers. It's free and comes in a .pdf format so most people print it out, although you can read it on-screen if you prefer. The November edition has appeared online first due to delays with creating the pdf, which will be published around the end of the month and will be available for download from this site (see bottom right) - you'll need a password and for this you'll need to subscribe. If you'd like to, just email us and say so, giving us your email address (and those of anyone else there who wants it), your JobTitle(s) and the name of your company - this will only be used for our own stats, ie so we can give advertisers general information about the types of people reading it - and for our own analysis / edification. Re confidentiality of this: we are MRS members and you know the drill! Please state clearly whether you just want passwords to download previous editions or if [like 90% plus] you wish to receive forthcoming issues too.

If you're not in an HR function and you think your company's personnel or training people would be interested, please let them know - there is no limit to the number of subscribers per company, of course.

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