iModerate Revamps Optimum!nsight Tool

In the US, online qual agency iModerate has updated its virtual focus group platform Optimum!nsight. The new platform provides a more robust survey environment and handles a variety of qual initiatives.

The company first introduced the tool in 2007 as a 'gut check' for short sessions. Since then, the firm has trained its moderators and re-tooled the platform to transform it into a fully operational virtual qualitative environment, capable of handling sessions of up to 45 minutes in length.

Optimum!nsight can accommodate both large and small base sizes, varying degrees of discussion complexity and a wide variety of stimuli. With the enhanced version, clients can also play a role in the insight gathering process by sharing ideas, redirecting the session or debriefing in real-time.

'Obtaining the voice of the customer is paramount in today's world,' states founder Carl Rossow. 'With this in mind, we completely revamped our online qualitative solution to give people the price, speed and customization they want and the in-depth insight they need.'

Denver, Colorado-based iModerate is online at www.imoderate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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