Speed-Trap Adds Mobile Device Measurement

UK customer insight provider Speed-Trap has extended the reach of its web visitor measurement technology, to include visitors accessing sites via almost any mobile device.

Speed-Trap provides software that uses Web 2.0 technology to capture and analyse interaction at the user interface to deliver real-time data on every visitor and user of online applications.

Its Tag-Free Dynamic Collection technology now enables clients to gain a view of their visitors' online interaction across traditional MAC/PC platforms, as well as mobile equipment.

Through this upgrade, Speed-Trap is able to incorporate visitors' mobile activity into its customer profiles, which can fed into behavioural targeting advertising engines.

'By combining the full online interaction, including data from mobile devices, with the CRM data gathered via the other channels, targeted advertising and personalisation can be vastly improved,' stated Malcolm Duckett, VP Operations and Marketing. 'This data can even have an impact on what methods of advertising are best suited to particular people.'

Web site: www.speed-trap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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