Social Media Tracking Co Raises $3.1m

In the US, social media and blog tracking firm Collective Intellect has raised $3.1m in funding, adding to the $9.6m raised in two previous rounds.

The Boulder, Colorado-based firm provides real-time market intelligence, using a digital communications analytics platform which enables clients to respond to what consumers are saying about their brands online.

This 'listening interface' is available 24x7 with automated e-mail alerts, and allows the tracking of activity, sentiment, author demographics, and emerging conversational themes on digital blogs, boards, news, and micro-blogs.

The firm is co-managed by CEO Don Springer, whose venture capital-backed firm Dante Software was acquired by business process optimization group webMethods in 2003.

Previous Collective Intellect investors include Grotech Capital Group, Appian Ventures, Croghan Investments, and Crawley Hatfield Capital.

Web site: www.collectiveintellect.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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