Display optimization solutions provider Aggregate Knowledge has released the Audience Discovery™ Engine, a package which promises to find, validate and provide insights into audiences, and so optimize ad impressions.
The software maps ad viewers against proprietary and third-party data providers and simultaneously optimizes inventory from publishers, ad networks, and ad exchanges based on their characteristics.
The Engine is available in three offerings:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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