New Insight Solution for Smaller Retailers

Retail analytics firm CustoLogix has launched a service that helps small and midsized retailers understand their business through the use of graphics and analyses.

Headquartered in Karnataka, India, CustoLogix employs strategy consultants, retail mathematicians and statistical analysts to deliver analytics to retailers. The new DiscoverAnalytix tool uses point-of-sale (POS) data from retailers to generate insights and suggestions that help clients make decisions about their everyday operations.

Features include reports that read the 'pulse' of business in terms of sales, profit and units. The service also enables tracking of the performance of each brand, category and key value items (KVI), along with forecasts at the chain, brand, category and unit levels.

Store performance can also be monitored through the service, enabling retailers to plan ahead by predicting store traffic.

Web site: www.custologix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.