US Pollster Gets Injection of Funds

Asbury Park, NJ-based public opinion research firm Rasmussen Reports, LLC has received a 'major' growth capital investment from an NYC private equity firm, to expand and enhance its provision of US public opinion data.

Terms of the deal with Noson Lawen Partners - which focuses on providing growth and buyout capital to smaller U.S. information and media companies - were not disclosed.

Rasmussen's daily releases include measures of consumer and investor confidence, a Presidential Approval Index and polls tracking current events and lifestyle trends, backed up commentary and analysis. The firm prides itself on its independent stance and methodological credibility - surveys are not conducted for clients and income is from advertising and subscriptions - and boasts 'the most visited public opinion website in the country' at www.rasmussenreports.com .

Founder and President Scott Rasmussen says the deal will enable his firm to expand and enhance all aspects of its business: 'That includes expanding our Premium Membership service and subscription base, developing new index products and sponsorship opportunities, and exploring new research techniques.'

Ted Carroll of Noson Lawen commented: 'We admire the rock solid credibility and market-leading accuracy of the Rasmussen Reports product suite, and we are going to be actively engaged with Scott and his team as they expand it.'

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.