Madhouse Unveils Mobile Ad Tracking Service

In China, mobile ad network Madhouse has introduced a service to enable advertisers to track mobile ads in real-time.

Its new mWebTracker will monitor site traffic via tracking codes on mobile Internet sites, and then analyze the data on its proprietary platform.

The solution allows advertisers to evaluate the effectiveness of a selected mobile site, the ability of a campaign to reach targeted users, and the coverage and effectiveness of mobile Internet ads in real-time.

Clients can analyze users by geography, handset brand and retail price segment, and better understand the effectiveness of different ad positions and different mobile media.

'As advertisers increase the portion of their media budgets allocated to mobile marketing, the questions of how to accurately evaluate mobile advertising and to understand the characteristics of a given target audience are extremely important,' commented Henry Yang, Founder and President of market research firm iResearch.

'We expect mWebTracker to create an objective and fair ad tracking platform for advertisers, agencies, and mobile publishers, and to offer the most accurate data in regards to mobile Internet ad serving and result assessment,' he added.

Web sites: www.madhouse.cn and www.iresearch.com.cn .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.