Irbtrax Measures 'DNA' of Competitor Web Sites

US Internet marketing and market research firm Irbtrax has launched a service designed to measure the 'Digital Highway DNA' of competitor web sites.

The firm says this involves studying and testing many levels of information, including examining visual, operational and conceptual metrics.

'This allows a company to compare selling points, exploit potential new business opportunities, learn subtle weaknesses, address key strengths and determine the innovation meter of their competition,' states founder Scott Moir. 'We saw an opportunity to take the practice of competitor analysis to a higher and more effective level.'

The firm, which is based in Wilbraham, MA is online at www.irbtrax.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.