Voodoo Launches Youth Panel

In the UK, Voodoo Research has launched a panel which offers clients access to 'culturally attuned' and 'future focussed' 18-30 year olds.

The new IC panel - recruited in conjunction with cult youth media site VICE - covers the major cities in the UK, and has a strong London bias.

'If you need to know what is happening or is about to happen, IC offers a view into the future,' says Research Executive Dave Stenton. 'It has already been trialled on a number of projects for major brands - including an exploration into hairstyling futures, and as a springboard for new TV programming concepts.'

The IC Panel can be accessed through traditional face-to-face research including focus groups and depths, and feedback is provided in near real-time, via e-mail.

London-based Voodoo, which provides brand research and Consultancy, as well as qual/quant and international research, is online at www.voodooresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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