Canadian Panel Established

United Sample and Clear Sky Media have launched a new survey platform for the latter's comparison shopping web site RedFlagDeals.com.

United Sample will be the exclusive provider of a private-label panel site, Surveys.RedFlagDeals.com , giving researchers access to a 'robust' community of Canadian panelists, who in return will get cash rewards via PayPal. RedFlagDeals.com's audience are said to be largely affluent and educated, with almost 64% university or college graduates and a high proportion of IT professionals and early technology adopters.

RedFlag President and founder Derek Szeto says the survey facility is 'a natural way for us to extend our community, build even more site loyalty and give our members a chance to earn money and have their opinions heard.' Gregg Lavin, President and co-founder of United Sample, comments: 'This partnership allows United Sample to very quickly offer a large panel of Canadian residents available for market research. There is a huge demand right now for Canadian survey panelists, and through this partnership we`re able to provide researchers with access to a broad base of affluent and educated consumers.'

United Sample, which was founded only in 2008 and already has 55 employees, will manage all facets of the RedFlagDeals.com survey community as well as its online panel, recruiting and routing panelists, and ensuring quality data and engagement. Based in Encino, CA, USA, the company is online at www.unitedsample.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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