Web Site Benchmarking Tool Launched

Market research software firm FeedbackMetrics has launched an on-demand survey and benchmarking service to help organizations measure and act on the effectiveness of their web sites.

The new WeBenchmark.com solution enables companies not only to analyze their recent results and trend data, but also to compare their web sites against others in their industry on a weekly basis.

It provides insight into site visitors' attitudes, benchmarked against industry peers, which the firm says provides fundamental indicators of their future behaviour.

'Your web site effectiveness is not only a function of how your web site is performing; it also demonstrates how other web sites in your industry are performing, as a visitor will compare his/her experience when visiting multiple sites,' stated CEO Kjell Oksendal. 'To outperform your competition, knowing where you are relative to your competition is essential.'

New York-headquartered FeedbackMetrics is online at www.feedbackmetrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.