Agreement for Online Data Firms

UK-based user interface analysis specialist Speed-Trap has announced a partnership with customer info company The Database Group.

Speed-Trap's software uses Web 2.0 technology to capture and analyze interaction at the user interface whether mobile, iPhone, PDA, gaming console or other device, giving real-time data on visitors and users.

Marketing data consultancy The Database Group will recommend and sell Speed-Trap's Dynamic Collection™ products, providing its clients with a deep source of online customer data; and will integrate it with data from other channels. Neil Evans, Sales and Marketing Director at Database Group, says this multichannel view 'allows marketing departments to confidently adjust their campaigns for maximum impact'. Evans says the software's lack of reliance on tagging sets it apart from competitors, many of whom his firm has used in the past: 'It seems counter-intuitive that a product that captures such a vast amount of information from the online channel should be so quick and easy to implement.'

Web sites: www.speed-trap.com and www.databasegroup.co.uk .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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