SeeWhy Raises $2m Investment

US web analytics provider SeeWhy has completed a second round of funding, raising an additional $2m which it plans to use to support its growth in web site conversion solutions. The firm is also planning to add additional investors throughout 2010.

SeeWhy combines real-time web analytics with automated marketing activities. Its Abandonment Tracker Pro service examines the consumer behaviour that leads to users abandoning a site prematurely, and enables real-time re-targeting of those people. The new funds will be used to bolster sales, marketing and SaaS support for the tool.

In May, the firm secured $4.5m in new funding and appointed Scott Silk as Chief Executive Officer.

The latest investment has been led by venture capital firm Delta Partners, which says that the new funds will help accelerate SeeWhy's efforts to provide ecommerce companies with a 'nearly-foolproof method' for improving conversion rates, and provide the 'defacto standard' in the web site conversion market.

'In a challenging economy, investors assess each opportunity with a fine-tooth comb,' stated Silk. 'This investment reaffirms the value we bring our customers as well as the investment community.'

Web site: www.seewhy.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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