Launch of MindQuest Surveys

In the US, former Millard Group researcher Barbara Jackson has set up her own full service agency, offering clients help in understanding their customers, patients and employees.

Walpole, Massachusetts-based MindQuest Surveys offers online and print surveys to test satisfaction, brand awareness, interest in new products/concepts, and to determine why buyers lapse; as well as benchmarking services. The company also works with a network of associates specializing in focus groups, usability labs, call studies, in-depth interviews and other 'traditional' methodologies.

Prior to setting up the agency, Jackson spent 13 years at customer acquisition and retention specialist the Millard Group, where she latterly worked as a Research Analyst, managing the entire client research process. During her time with the firm, she co-ordinated call center projects and focus groups, managed client sample, conducted customized market research, and analyzed client results.

Web site: www.mindquestsurveys.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.