B2B Ad Targeting Firm Reports 600% Growth

US B2B audience targeting specialist Bizo has reported a record fourth quarter, with revenue of more than $5m representing a 600% year-over-year growth.

San Francisco-based Bizo has developed the Bizographic Targeting Platform, which enables marketers to reach the right online business audience by targeting their campaigns based on prospects' demographics ('bizographics') - including industry, functional area, seniority, size of company, education, gender, location and more.

The firm says understanding of these attributes and behaviors enables it to anonymously deliver 'powerful' ad targeting.

During the quarter, Bizo completed a $6m round of equity financing, and increased its customer base by more than 300% versus the fourth quarter of 2008.

In addition, it ended 2009 by signing partnership agreements with UK-based The Digital Partnership and interCLICK, to make its data accessible in international markets as well as to thousands of business, news and technology sites.

'I'm thrilled with the progress we made in 2009,' stated CEO Russell Glass. 'I'm particularly excited about the hundreds of incredible customers and partners we're now working with and look forward to seeing how they continue to harness our bizographic data to more effectively target business professionals.'

Web site: www.bizo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.