Targeting Firm Gets $9m

San Mateo, CA-based real-time personalisation firm Aggregate Knowledge (AK) has raised $9m in a Series C financing round led by OVP Venture Partners. Funds will be used to develop and roll out the firm's next-generation Discovery platform.

The patent-pending platform organises a mass of user-level data to deliver personalized marketing messages to custom audience segments on behalf of marketers and agencies. The firm is already recruiting for the team to drive the expansion.

Also participating in the funding round were Kleiner Perkins Caufield and Byers, DAG Ventures, and original existing angels. Lucinda Stewart, MD of OVP Venture Partners, who will join the company's Board of Directors, says AK fits in perfectly with her firm's advertising analytics investment thesis, 'namely, that the big exits in the next 3-5 years will be from companies with the infrastructure to harness the power of 'big data' to derive actionable customer insights'. She adds: 'The combination of the deep science, a seasoned management team, and ideal market timing for a buy-side platform makes this an exciting play for us.'

Recently, the company named David Jakubowski, a veteran of companies including Specific Media and Microsoft, as its Chief Revenue Officer and General Manager, charged with unifying product lines and developing the Discovery Platform business. AK's founder and CEO Paul Martino says it now has 'the right products, the right management, and the funding we need to lead the demand-side display advertising market.'

Web site: www.aggregateknowledge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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