MMA Extends Mobile Usage Studies

In the UK, non-profit trade association the Mobile Marketing Association (MMA) has commissioned online panel specialist Lightspeed Research to conduct monthly research to provide members with reports on mobile usage and behaviour.

Last year, the MMA launched a mobile-enabled research panel, designed to provide brands and agencies with insights into marketers' integrated mobile campaigns, objectives and outcomes.

The new study will also supplement MMA's existing 'Mobile Consumer Briefing' reports, and the first will focus on the subject of mobile banking.

Future projects will cover the UK, France and Germany, and will provide insights into the behaviour of the mobile consumer globally.

'With the mobile consumer constantly adopting new technologies and habits, it is vital that MMA members have a partner with a proven track record like Lightspeed to keep them informed,' said Dr Peter Johnson, VP of Market Intelligence for MMA.

Web sites: www.lightspeedresearch.com and www.mmaglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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