Toronto-based audience research firm Peoplecount has launched a pre-packaged audience metrics service for digital out-of-home (DOOH) networks, which is compliant with industry guidelines, and available in as little as 60 days.
Launched in 1995, Peoplecount provides insight into customers, pedestrians and traffic flow for out-of-home advertising, digital signage and shopper marketing.
As standard, its new pre-packaged 'Digitalcounts Expresso' solution includes 1,000 intercept surveys and 150 hours of in-venue counts across a sample of 20 venues in up to three markets.
Additionally, Expresso delivers insight about audience demographics, media acceptance, frequency and interaction or participation rates; and the firm will provide a detailed technical report for in-depth analysis.
The solution is compliant with three OVAB (Out-of-home Video Advertising Bureau) metrics components cited in its Audience Metrics Guidelines (www.ovab.org/guidelines ). These are:
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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