World's 'Largest' Gay Study to Launch

LGBT specialist Out Now has launched what it claims to be the 'world's largest gay market research study', spanning 14 countries across Latin America and Europe.

Out Now has been involved in lesbian and gay marketing research, corporate strategy and LGBT community development since 1992, when the company was first established in Australia.

Its new study will survey lesbian, gay, bisexual and transgender (LGBT) people living in fourteen countries - in Latin America (where the work is being undertaken with LGBT networking organisation GNETWORK360): Argentina, Brazil, Chile, Ecuador, Mexico, Peru, Uruguay; and in Europe: France, Germany, Israel, Italy, Spain, Sweden and the UK.

OutNow says that with an overall population of three quarters of a billion, these regions are home to more than 35 million lesbian and gay people. It also claims that this is the first time such a study has been conducted across so many countries at one time.

The study - which is sponsored by Berlin Tourism Marketing and Delta Air Lines - will cover many areas including consumer habits, incomes, education levels, media usage, parenting, relationships, travel, employment, discrimination, equality concerns, aspirations and more.

'We are seeing a lot of interest in this study due to its groundbreaking nature, and its emphasis on understanding the tremendous diversity of LGBT people's lives all across this vast region,' stated CEO, Ian Johnson. 'We are pleased to help gay community groups, government offices, NGOs and companies to better understand - and meet - the needs of LGBT people.'

Web site: www.outnowconsulting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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