NYC Office for Creative Crowdsourcer

Berlin-based jovoto - which has developed an online community providing creative ideas and insight - has opened its first US office, in New York.

jovoto's platform taps a current talent pool of more than 10,000 agency-caliber creatives, with diverse backgrounds from graphic design and product development to copywriting. This community builds on the concept of 'crowdsourcing' to provide group feedback for brand ideas and solutions.

The firm's new US operations will be headed by Peter Ryder, who joins as President, Americas. Most recently, he worked at Deloitte Consulting as Director in the company's High Tech group. Before this, Ryder was a Senior Partner at Computer Sciences Corporation, and he also held roles at Andersen Consulting (now Accenture).

'Our business is creativity - we provide unparalleled innovation through the collaboration of creative talent from across the world to a range of businesses, from SMEs to global and household names,' explains founder and CEO Bastian Unterberg. 'I'm sure that New York City and its innovation will inspire our US team as they absorb its creativity, originality and energy.'

Web site: www.jovoto.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.