Arkayne Launches Web Content Analysis Tool

In the US, interactive marketing software developer Arkayne has launched the open beta version of a solution designed to evaluate how a company's web site and other online content performs with a targeted audience, and against competitor sites.

The new Arkayne Diagnostics Software-as-a-Service (SaaS) provides insights to help users make site improvements, focus their efforts on attracting specific groups of consumers, and analyze how to compete in precise target markets.

This online analysis can also determine the keyword make-up of top performing sites on search engines, and deliver the search make-up on specific targets, for use in guiding overall content strategy.

Arkayne Diagnostics has been developed to complement the firm's first product - the Arkayne Plugin - which links site visitors from one web page to others within a single web site. It does this by displaying links that are relevant on visible places on the page, which the firm says encourages visitors to stay longer, engage more and convert more often.

'Simply being able to see if all that content actually matches up to the right audience, aligns with the campaign goals, and reaches demographics effectively, is the key to the success of any online marketing campaign,' stated CEO Nicholas Aretakis. 'Our Diagnostics application solves this challenge in an automated way, and affords businesses true visibility that they never had before.'

Web site: www.arkayne.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.