New Agency to Cover Whole of Africa

Babette van der Kloet and Vandi Hill have launched a full service qual and quant market research firm called Ricochet Research, based in Nairobi, Kenya, which will offer services across the entire African continent.

van der Kloet has more than 15 years' market research and analysis experience, gained with agencies including Research International, Quest International and TNS. During her career, she has managed more than 300 research projects across Africa and Europe for a mix of regional and global clients.

Hill has more than 25 years' international marcoms experience gained in North America, the UK and Africa. Most recently she ran her own marketing agency, prior to which she worked as a Marketing and Communications Consultant at PricewaterhouseCoopers, was VP at Publicis Dialog, and held a variety of senior marketing positions.

Using a range of research techniques, the pair will provide solutions throughout the product/service life cycle such as exploratory research, concept and product development, usage and attitude, brand and ad measurement and tracking, as well as market segmentation, customer satisfaction and employee commitment studies.

In addition, they will provide market research staff training and workshop facilitation.

'We are an enthusiastic, experienced and professional team of researchers that want to conquer the continent,' van der Kloet stated.

Web site: www.ricochetresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.