New Tool Offers Complex Conjoint

In Sri Lanka, market research off-shoring firm Lasir has launched a conjoint analysis package that allows researchers to design experiments with a 'virtually unlimited' number of factors and levels.

Lasir was launched two years ago by former TASK Research CEO Michael Petty and IT specialist Ajith Kulasena, and specializes in statistics, marketing research, socio-economic research and IT.

The pair's new package supports choice based conjoint (CBC) and conjoint value analysis. It can be used to host conjoint questionnaires online, and collects and saves data while allowing for the use of percentage method and multinomial logit regression.

'Given the high cost of conjoint analysis packages on the market we wanted to provide a versatile form of this very popular analytical technique that researchers could afford,' explains Kulasena.

Web site: www.lasir.net .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.