Yomego Launches 'Social Media Reputation' Tool

In the UK, specialist social media agency Yomego has launched a new tool, 'social media reputation' (SMR), which promises brands insight and analysis into their reputation across 29,000 social media channels.

London and Glasgow-based Yomego designs and builds social networks, UGC platforms, virtual worlds and other bespoke digital applications to engage and entertain any audience.

Its SMR service tracks what is being said about a brand and by whom, across social media channels, measuring data including the number of people exposed to messages about the brand and the level of positive and negative sentiment.

This analysis can be used to track a brand's reputation; to analyse the impact of particular campaigns - online or offline - or product launches; or to highlight a potential issue that will affect the brand's reputation.

Clients can log in at any time to see real-time statistics on their brand's social media performance, including reach, satisfaction, noise level, details of influential authors, and mentions by platform such as Twitter, Facebook and YouTube.

It also measures and provides trend information for social media reputation against that of a brand's nearest competitors. Regular insight and analysis of performance and recommended actions for the brand to take appear on the customer dashboard alongside the live data.

'The problem with most social media measurement tools is that they swamp you with data, but don't give you any sort of insight into what that data means,' says MD Steve Richards. 'We've developed the SMR service to help brands get some control back of their reputation online, and also to alert them to any unexpected activity that they may need to act on, quickly.'

Web sites: www.mysocialmediareputation.com and www.yomego.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.