TNS Omnibus Unveils Tailor-made Service for PRs

In the UK, TNS Omnibus has launched a service to enable PRs to field questions to a nationally representative panel, along with a 'sign-posting' service to help them interpret the findings.

TNS Omnibus offers face-to-face, telephone and online methodologies nationally and globally, and its panel comprises a sample of 1,000 GB adults aged 16-64.

The new PRBus solution enables clients to pose questions to a consumer panel through an online self-completion questionnaire. On the day the survey closes, results are e-mailed to clients in the form of data tables.

As well as this questionnaire solution, the 'Data Sign-Posting' service provides clients with the main findings from each question across the whole sample, and also by three main sub-groups of gender, age and region. This offers survey results 'at a glance' which can be fed into any subsequent PR material.

'We understand that agencies are up against it when trying to obtain robust research that will deliver on their communications objectives without pushing the limits of their ever decreasing retainers,' states Anita Emery, Group Director at TNS Omnibus.

'This cost-effective service provides not just the packaged up data, but also the potential to save in-house time and resource by efficiently sign-posting the main survey findings,' she adds.

Web site: www.tnsglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.