Five to Make Sense of Social Network Speak

Semantic web startup Bueda has launched a social media marketing tool named Five, to help marketers understand conversations on social networks and then match them with people it considers most receptive to their current promotion.

Founded in January 2009 and headed up by semantic expert Dr. Vasco Pedro, Pittsburgh-based Bueda makes use of research from Carnegie Mellon University to pursue the goal of 'understanding all the world's information'.

Its proprietary semantic analysis software targets the kind of partial snippets of information it says are 'rampant on social networks where users speak in incomplete sentences with a variety of slang terms' - but which are too unstructured for many computers to follow.

The firm says Five's alpha testers 'saw their click-through rates reach over 90% on average'. According to Pedro, 'The people you reach out to who actually care about what you're talking about are more likely to help in your promotional efforts by passing along that message to their network of friends... With Five you are able to harness the real-time market research data disguised as status updates and tweets and gain insight into peoples' tastes and preferences.'

The firm is online at www.bueda.com , with a free trial of the new product at www.fivebybueda.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.