Usability Specialist Launched

Media executives Jeffrey Erb and Harold Hambrose have set up Clarity Labs, to provide eye tracking and other usability research services from facilities on both sides of the Atlantic, in Philadelphia and London.

A feature film and media technology executive, Erb serves as Executive Director of the new firm. Hambrose, in addition to working with Clarity Labs, is CEO of design agency, Electronic Ink.

The facilities, which were previously used solely as in-house labs for Electronic Ink, are now available for external clients' use as standalone rentable research locations or as fully staffed operations. They are fitted with digital recording and monitoring equipment, allowing researchers to conduct walk-throughs, focus groups and usability studies.

In addition, Clarity Labs conducts remote usability testing online, enabling researchers to analyze products in the users' natural setting.

'Customer interaction drives the success of any product,' states Erb. 'Usability testing has the potential to help a number of industries from web sites, to mobile apps to medical and healthcare devices and even entertainment.'

Web site: www.claritylabs.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.