Health Strategies Rolls Out Pharma Intelligence Tools

US-based firm Health Strategies Group has launched a suite of sales and marketing intelligence tools to help marketers with brand development, business planning and benchmarking.

Founded in 1992, Health Strategies Group offers syndicated research reports covering a range of practice areas, custom projects and direct access to a team of industry experts. Its new suite contains three services:

• 'Account Management Advantage', to identify performance metrics and provide benchmarks and actionable recommendations
• 'Institutional Channel Assessment', to evaluate customer needs, market trends and opportunities, and
• 'Long-Term Care Annual Landscape', to help pharma and biotech firms understand the long-term care sector.

'We developed one 'go-to' suite of services that provides a 360-degree view of the institutional channel,' explains Nicole Stonewall, Director for Institutional Channel Services. 'This helps pharmaceutical and biotech professionals assess institutional customers' needs and opportunities as well as understand institution influencers and the decision-making processes affecting their brands.'

Web site: www.healthstrategies.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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