VMS Names New President

In New York, media intelligence solutions firm VMS has appointed David Stephens as President, with full operating responsibility for the firm.

VMS brings together news and advertising monitoring across all media - Internet, social media, blogs, broadcast, radio, print, and outdoor. The firm offers editorial and ad retrieval, management and analysis solutions, including a broad spectrum of industry-leading ad and PR measurement and tracking tools.

The company recently released the latest version of its InSight software platform, which allows users to view and analyse news and advertising content and corresponding audience data from a wide range of new and traditional media types via a single, customizable portal.

Stephens joins from information services and publishing company Wolters Kluwer Health, where he oversaw the firm and operations across China, India, Japan, Southeast Asia, Australia and New Zealand. Prior to this, he held senior roles at Thomson (now Thomson Reuters), Lend Lease, and McKinsey & Co.

'David comes to us with an extensive portfolio in senior information and software business leadership,' states Chairman Robert Waggoner, to whom Stephens reports. 'His energy, perspective and expertise, coupled with his strong international experience, will help steer VMS efforts to provide clients with accurate, timely and insightful measurement of public relations and advertising activity.'

Web site: www.vmsinfo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.