Investment for Analytics Firm ClickFox

ClickFox, a provider of customer experience analytics (CEA) software and solutions, has raised $18 million in series C financing to finance growth and expansion.

The investment comes from a syndicate led by Morgan Stanley Alternative Investment Partners (AIP). Already profitable, ClickFox says the money will help it to build on its 'early leadership position in the telecom, banking, insurance and energy/utility industries', and grow its repository of customer behavior data representing over 240 million consumers.

European and Latin American markets are particular targets. It will also accelerate R&D for activities including an expansion into social media analytics, and deepening its core analytics engine.

ClickFox promises 'powerful cross-channel insights' from large volumes of disparate company data, aimed at 'more informed, impactful business decision-making that directly impacts customer satisfaction, retention and the bottom line'. The firm's CEA engine delivers a visually intuitive mapping of all customer interactions, from IVR, retail, web and email to agent CRM desktops, handheld devices, and interactive kiosks.

Jamey Sperans, MD of Morgan Stanley AIP, comments: 'We believe ClickFox is literally transforming the way some of the largest, most consumer-savvy businesses in the world analyze - and act upon - the wealth of customer and customer transaction data they capture in the normal course of operations.'

Marco Pacelli, CEO of ClickFox, says the investment reflects an understanding of 'the critical role that analytics play in today's enterprise' along with the backers' recognition of 'the potential of ClickFox as the next generation in the enterprise software market.'

The company is online at www.clickfox.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.