StrataMark Debuts Snap Insights Survey Tool

Cincinnati, OH-based MR provider StrataMark Dynamic Solutions has launched a customizable research tool which it says offers quick turnaround at a lower price than a typical online Omnibus survey.

The firm says the Snap Insights product was developed to answer a demand for fast and affordable research which is nevertheless 'guided by experienced research professionals'. The tool offers optional add-ons including the ability to embed video or audio files in a survey, and multiple data reporting options including a written analysis of findings.

StrataMark says a ten question survey tailored for a single client and conducted among 'a precisely defined target market' can cost as little as $1600 including sample procurement. The tool is already being used for research ranging from new product development to image positioning and message optimization.

According to company President George Trebbi, PhD, 'An Omnibus takes a one-size-fits-all approach to sampling, which means companies must settle for constrained base sizes on the segments that are of interest only to them. In contrast, Snap Insights achieves greater representation of desired target markets. With this product, our clients get better data at a very competitive price.'

A division of RDI Marketing Services, the company offers full-service consumer and business-to-business research and is online at www.stratamarkds.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.