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Experian Buy Boosts Social Media Strength

January 17 2011

Experian has acquired a majority stake in Techlightenment, a Shoreditch based social technology company, from its founders. The firm will now form part of Experian's UK Marketing Services division.

Techlightenment's revenue for last year is expected to be approximately £5m, with gross assets at the year-end of £2.5m.

Techlightenment is a data-driven technology and marketing business that provides social media marketing services to multinational companies and global advertising agencies using proprietary technology platforms. Its clients include GlaxoSmithKline, Universal Pictures, PlayStation and match.com.

Experian says the acquisition is in line with a strategy to grow its digital marketing activities, extending its capability into social media and adding to its presence in the online, email and mobile channels.

Experian plc is listed on the London Stock Exchange and had total revenue of $3.9bn for the year ended 31 March 2010, It employs around 15,000 people in 40 countries and is online at www.experianplc.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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