eCGlobalPanel Re-launches US Hispanic Service

In the US, eCGlobalPanel has announced the re-launch of its U.S. Hispanic Panel after a two and a half year gap.

The firm specialises in panel and fieldwork provision at both regional and local levels for the U.S. Hispanic and Latin American markets, but has been focusing on the latter since 2008, building a panel of 502,000 Latin American respondents.

The Hispanic panel restarted in January, has successfully recruited nearly 10,000 panelists since the start of the New Year, and is expected to reach at least 30,000 active panellists by the summer, making it 'the largest U.S. Hispanic panel representative of the U.S. Hispanic population' according to eCGlobal.

The firm says its primary focus in recruiting has been to target bilingual and Spanish-dominant Hispanics. According to Natalie Lebron, Business Development Manager of the U.S. Hispanics Division, 'The potential for this sector is huge. Many other companies have not been successful in harnessing a strong Spanish-dominant sector, which is why we have recruited so aggressively.'

Company founder Adriana Rocha adds: 'We're incredibly excited to be working with Hispanics again'.

Web site: www.ecglobalpanelcorp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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