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Crowdtap Rolls Out On-Demand Consumer Network

March 3 2011

In the US, Crowdtap has officially launched a 'consumer participation network', enabling marketers to access targeted crowds of influential consumers for real-time market research and ideation on a self-service, pay-per-action basis.

Brandon EvansThe New York-based firm says the network will allow users to gather insight through polls and discussions; 'ideate', create and test new products; and understand consumer trends and perceptions.

Crowdtap already has more than 50,000 members, all of whom have signed up through their Facebook logins, which it says ensures that real identities are used. Marketers can also recruit their own existing brand communities on Facebook, Twitter and CRM databases to participate through integrated tools on the platform.

The firm says these 'Crowdtappers' have already helped more than 25 major brands plus many start-ups and non-profits during the six-month closed beta that began in August 2010. Since this time, members have received more than $100,000 in rewards for themselves and their selected charities.

'Consumers can add tremendous value by providing deep insights and ideas as well as connecting brands they care about with their peer networks,' states the firm's CEO, Brandon Evans. 'Crowdtap is the first service to enable marketers to purchase this type of participation with the ease and measurability of an online ad buy.'

Web site: www.crowdtap.com .

All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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