Audrey Anand Joins Millward Brown Firefly

Millward Brown's qual company Firefly has appointed Audrey Anand as Senior Strategic and Creative Director, UK. Anand has spent the last eight years as an independent consultant.

Firefly, which brings all of Millward Brown's qual agencies together as one brand, recently appointed Meredith Bourgery as its first Global Qualitative Account Director, as part of the same team development programme.

Anand will be responsible for international qual for one of the firm's leading consumer packaged goods clients and will champion qualitative research excellence in the agency as well as managing a growing team of researchers and consultants. She will report to UK CEO, Cecile Conare.

Anand's twenty-year career started in advertising planning, where she worked for Ogilvy, BMP DDB and JWT among others. She holds a Joint Honours BA degree in English and Philosophy and an MSc in Marketing, both from the University of Strathclyde in Glasgow. She has also served on the Committee of the Association for Qualitative Research from 2004-2008 and teaches Creative Writing for Researchers on behalf of the MRS.

Anand commented: 'Being invited to be part of the leadership of Firefly UK is a tremendous opportunity and I relish the challenge of building on the reputation and talent of such a great team.'

Conare said: 'I am delighted to welcome Audrey Anand to our team. Her considerable expertise in planning will be a key asset to the ongoing development and delivery of the superior quality research techniques that give our clients the insight they need.'

Web site: www.fireflymb.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.