Acquisition Adds Two Sixes

Canadian social media company Radian6, which specializes in providing a platform to listen to, measure and engage with customers across the entire social web, has acquired London-based 6Consulting. Terms were not disclosed.

6Consulting's clients include Kellogg's, EDF, Dyson, Fujitsu, Sony Ericsson, the COI, and both the Met and the Greater Manchester Police. The company also works with public relations companies and ad agencies. The firm has been an official reseller for Radian6 since 2009.

6Consulting's 20 employees will all become Radian6 employees, bringing its total number of staff to over 280.

Marcel Lebrun, CEO of Radian6, said: 'The United Kingdom is a strategically important market for Radian6. We have a strong and growing customer base in the UK and we are seeing strong market momentum as many other businesses and agencies adopt listening platforms to engage with their customers on the social Web. With the acquisition of 6Consulting, we will be able to better service this important market.'

Web site: www.radian6.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.