Innocent Promotes for Consumer Insights Lead

In the UK, healthy food specialist Innocent has promoted former Nunwood Director Iain Leopold to the post of Consumer Insights Manager, following the departure of Joe Goyder to join innovation consultancy Brand Development.

Leopold joined Innocent last summer as Insights Manager, since when he has worked on advertising for the firm's adult range, as well as on product and packaging initiatives.

For the previous three years he was an Account Director at insights agency Nunwood, supporting the set-up and growth of the firm's London division. Before this, he spent three years as a Senior Consultant at Amarach Research, managing five key accounts.

Goyder has left Innocent after just a year to become Planning Director at Brand Development. He previously served as Consumer Insight Manager at PepsiCo Snack Foods and as Senior Client Manager at Nielsen.

Brand Development said in a statement that Goyder will be a 'huge asset' to its workshop and brainstorming team.

Web sites: www.innocentdrinks.co.uk and www.branddevelopment.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.