Trufflenet Appoints Former Harris Director as UK MD

In the UK, social media tracking firm Trufflenet has appointed former Harris Interactive exec Ed Chatham as Managing Director. Chatham will work to grow the firm by developing partnerships with marcoms agencies and expansion into other markets.

Originally launched as Newscounter in 2006, Trufflenet analyses how communities respond to media stories, how these communities interact, and what made online channels influential. The company opened in the US last summer.

Chatham joins from Harris Interactive, where since 2009 he has worked as UK Sales and Marketing Director. Prior to this he was European Director of Sales at iPerceptions, and held sales and business strategy roles at Nielsen, BMRB and M:Metrics.

Executive Chairman Nigel Clarke comments: 'Ed's experience at Harris will enable Trufflenet to continue to provide strategic intelligence to help companies make sense of consumer insights online. The company is committed to expanding its offer in new markets and working more closely with marcoms agencies to fit into the planning process.'

Web site: www.trufflenet.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.