New Tracker for Online Ads in Mexico

US-based Media Economics Group - which provides competitive intelligence on magazine and online advertising targeted at the Hispanic and African-American markets - has launched a service covering online ad activity in Mexico.

Launched in 2001, the group provides media monitoring via the HispanicMagazineMonitor service and the HispanicWebMonitor.

The firm's new MexicoWebMonitor service tracks advertising activity on about 40 of the country's main web sites. These sites include digital properties of media companies based in the country, as well as local and pan-regional portals.

Carlos Pelay, President of Media Economics, states: 'Mexico represents the second-largest online market in Latin America, with 17 million users and an annual growth rate of 20%. We think the addition of MexicoWebMonitor intelligence to our existing HispanicWebMonitor service will yield valuable insights for both agencies and publishers.'

Web site: www.media-economics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.