Meltwater Adds Engagement Tool

In the US, The Meltwater Group has launched a new tool combining its existing social media monitoring and analysis capabilities with social media CRM and business offerings from recently acquired JitterJam.

Meltwater Buzz Engage forms part of the Meltwater Buzz product suite and is the first solution following the $6 million acquisition of JitterJam in March. The new tool promises businesses the ability to manage their social media presence and engage with current and prospective customers.

Engage includes profiling of social media contributors, including a detailed history and analysis of the individual's influence and brand affinity using full public social biographies, social activity analysis, alternate identities, communication history and sentiment analysis, top personal contacts, and more. It also offer detailed measurement and advanced conversation analysis tools to help clients focus on specific individuals within a community and develop 'more personal, trusted relationships with customers'; and facilitates a range of standard social media actions such as retweeting, Facebook wall posting, content sharing.

'Social media has put the customer in the power position, and influencers have sprouted all over the social Web', comments Niklas de Besche, Executive Director of Meltwater Buzz, adding that the new tool should enable clients to 'gracefully embrace this shift in influence by identifying relevant social conversations happening on the real-time Web' and ''take a targeted and tailored engagement approach'.

The group was founded in Norway in 2001 and is privately held, with 57 offices on 6 continents. Web site: www.meltwater.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.