Quantcast Hires Google's Duggal to Drive Development

US web metrics firm Quantcast has appointed former Google product manager Jag Duggal as Vice President, Product Management.

Launched in 2006, San-Francisco-based Quantcast provides web site owners with traffic, demographic, lifestyle, business and geographic audience data, to help them understand and profile their best customers, and target similar prospects across the web.

Duggal joins from Google, where as Group Product Manager he was responsible for the brand display product suite, as well as overall strategy for the Google display business. Before this, he spent more than a decade at management consultancy Oliver Wyman as Principal in the Digital and Strategy practice.

In his new role, he is tasked with the strategic positioning, development and management of Quantcast's product set, including its targeted display advertising and audience measurement tools.

'We're excited to have Jag join our executive team and help shape tomorrow's real-time media economy,' says CEO Konrad Feldman. 'With Jag's product leadership and incredible experience, our marketer, agency and publisher clients can look forward to continued innovation that pushes the boundaries of advertising performance at scale.'

In December, Quantcast and software firm Clearspring agreed to pay $2.4m to settle class-action lawsuits claiming they used Flash cookies to track web users without their permission. At the time, Clearspring said it had never collected or stored 'personally identifiable information' and that it settled the case to avoid long and costly litigation, while Quantcast reported in 2009 that it had moved away from using Flash cookies.

Web site: www.quantcast.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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