Added Value Veteran Joins NY Start-Up AMS

Huntington, NY-based AMS Market Research has appointed Added Value veteran David Saul as President.

Since its launch, AMS has created the 'American Money Information Exchange', a network of more than two hundred member companies which 'lend' panelists to other members for completion of surveys.

In addition, AMS has a dedicated NY consumer insight panel called 'The Empire Panel', matched to all key US census demographics for the state.

Saul joins with a 28-year market research industry background. Most recently, he worked as Partner at qual specialist AD IN Consulting, prior to which he was Principal at MR consultancy Marketing Masters NY.

Before this, Saul spent more than 20 years at Diagnostic Research and at WPP-owned Added Value, which bought it. Here he sold, managed and directed multi-million dollar market research projects and managed a team responsible for the entire research process. He began his research career with five years at The NPD Group and a brief stint at Global Focus Market Research.

Web site: www.amsmarketresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.