iJento Raises $8m for US Analytics Push

Customer intelligence technology company iJento has secured $8m in funding, which it plans to use to expand its presence in North America.

iJento - which has offices in the UK, US and Australia - enables businesses to gain direct access to their visitor data, and through this to obtain insights into customer behavior, interests and intent at the individual level.

The firm's Datamart solutions store detailed visitor level data from online and off-line sources such as call centers, in-store, mobile and e-mail. This data can then be queried and analyzed using standard business intelligence tools, or through iJento's Intelligence suite of applications.

In addition, the firm is planning to extend its open-platform technology to integrate with other vendors' web analytic solutions.

As part of its US expansion plans, IBM veteran Rick Brown has joined iJento as Senior Vice President of World Sales and General Manager for North America after spells at McAfee and Unisys; and Barry Parshall, formerly of Adobe and Webtrends, has joined as Senior Vice President of Product Management. Additionally, Anil Batra has taken up the post of VP, Business Consulting, bringing experience from seventeen years in web analytics and multichannel customer intelligence.

All three join the company's senior management team, led by CEO Peter Ryan (pictured), who comments: 'We believe we are the only open platform that enables organizations to integrate both online and offline data sources to facilitate a single customer view. When combined, these solutions address the predictive challenges that marketers face when answering critical questions about campaign attribution, segmentation and personalization.'

The funding has been led by Nauta Capital and Oxford Capital Partners, with financing from Silicon Valley Bank.

Web site: www.ijento.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.