Further Boost for Datalogix Senior Team

Integrating database marketing and digital media specialist Datalogix has hired Finnegan Faldi, most recently a senior exec at Yahoo!, for the role of COO.

Just last Thursday the firm announced it had recruited former Nielsen exec Rob Holland as General Manager, DLX CPG and comScore's Ashley Grace as head of CPG, Client Solutions.

Faldi joins with almost twenty years of senior management experience in both start-ups and public technology companies, most recently from Yahoo!, where he held P&L and operational responsibilities in excess of $1 billion of Yahoo!'s global revenues, with specific ownership of its ISP, Mobile and Search Affiliate, and Toolbar businesses. He joined Yahoo! as VP Global Broadband in 2007.

Before joining the Internet giant, he worked as a senior exec at start-up Solidus Networks (SN), and prio to that he co-led the business development and sales teams for ISP United Online, Inc. (UOL). He is also an active investor and advisor to a number of leading digital media companies, including The Search Agency.

At Datalogix, he will assume responsibility for operations, analytics, product, and marketing, as well as the Datalogix digital network.

Datalogix President Eric Roza says Finn has been recognized as one of Yahoo's most successful senior executives in each of the past four years, and enthuses: 'Following a year-long search, we met Finn and knew he was the perfect fit to serve as our COO... His deep domain knowledge and network within the digital media industry were the icing on the cake for us.'

Datalogix focuses on purchase-based audience targeting solutions and is based in Westminster, CO, with offices in New York, Boston and Chicago. Web site: www.datalogix.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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